Crucial Influence

Crucial Influence, developed by Crucial Learning® (formerly VitalSmarts®), is a research-based, award-winning two-day course designed to help participants understand and harness the six key sources that drive human behavior. Drawing on the expertise of leading change agents and five decades of social science research, this course reveals why people behave the way they do and equips learners with practical strategies to inspire meaningful, lasting change. Participants will learn how to effectively apply these six sources of influence to create positive and sustainable behavior shifts within themselves, their teams, and their organizations.

• Understand the six key sources of influence that drive human behavior
• Learn practical strategies to leverage the six sources of influence to motivate and inspire positive behavioral change
• Develop skills to apply these influence techniques effectively at the individual, team, and organizational levels
• Build the capacity to create lasting, sustainable improvements in performance and culture through intentional behavior change
• Enhance the ability to act as a change agent who can foster meaningful, impactful transformations within your environment

This course is perfect for professionals looking to enhance their ability to connect, persuade, and lead through effective communication.